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Thursday, March 21, 2013

The Visual Opportunity On Social Networks

My business is information and process based. There could be huge amounts of detailed information. The top four social networks of a visual nature are YouTube, Instagram, Tumblr and Pinterest.


YouTube and Tumblr would be where I would spend the most time, energy and effort because those two media venues would allow me to do tech updates, “chalk talks” and deep dive demonstrations.

 
YouTube videos can be simple or complicated and there is lots of information about how to make different types of video demonstrations. People can play the videos over and over again to learn what they want.

 
Tumblr is a way to micro-blog. It allows for expression through text, photos, audio and video. It is very flexible and allows for operations in many different business venues.

 
Pinterest and Instagram are picture based media. Instagram works best with mobile devices and can be used to render professional looking images with tools they have built-in. Pinterest seems to me to be very powerful but complicated to use.

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