Effective Use Of Visual Media

It is difficult to get a highly technical concept across to an audience without using visual media. Also, general advertising and marketing are most easily done through visual media to promote the services and strengths of a company. YouTube is famous for building enthusiasm and for sharing landmark ideas that businesses want to put out there for others to know about.

 

Three companies, similar to mine, that use visual social media venues are RedSpin, eLearnSecurity and Dell SecureWorks.  Each of them have multiple YouTube videos posted marketing their business and security practice.

 

All three companies have at least one video advertising their services. First, RedSpin has a clean cut image that looks like it was done for television. Then, eLearnSecurity looks good also and includes a call to action for people to sign up. Finally, SecureWorks has a mix of different styles of video that are all entertaining.  All three companies seem to have created effective marketing and technical followings by using the social media venue of YouTube.