Facebook Page Post Insights

Facebook has what are known as “page post insights.” It is a group of statistics that provide information to a page administrator about what is happening with the usage of that page. The following terms are used in the “Page Post Metrics” page on Facebook’s help center. (There are others besides these four.)

 

Reach is the number of people who have seen your post. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Your post counts as having reached someone when it is loaded and shown in News Feed.

 

Engaged Users is the number of people who have clicked anywhere on your post.

People Talking About This is the number of people who have created a story from your Page post. Stories include:

·         Sharing, liking or commenting on your post

      ·         Answering a question
      ·         Responding to an event
      ·         Claiming an offer

Virality is the number of people who have created a story from your post as a percentage of the number of people who have seen it.

 

A business can use Facebook Insights to gauge the success of their Facebook marketing campaign, and make adjustments to better meet the interests of the demographic profile of site visitors. Insights provide critical information about customers but the information is dynamic; one must track the insight statistics continually and monitor for changes.