Twitter has an advanced search tool that can be used to find and follow people and businesses that meet specific criteria that can be defined and refined to meet one’s information needs. These can benefit a person’s business by creating an avenue for cross promotion of ideas or collaboration.
The advanced search tool is a bit difficult to locate in the twitter interface and one has to drill around to find it. The best way to get there is if someone provides you a link or if you Google it to get a link.
My online business is about information technology ideas and their dissemination. I used “IT Security”, “ethical hacker” and a few other terms to search on in order to get a list of people and businesses to follow. A few examples that I chose to follow are: @ChrisJohnRiley, @Joey_Hernandez, @ethicalhack3r, @teamcymru, @whitehatsec. I am following a total of 23 entities right now.
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