Newsletters allow for special treatment of topics that can be covered from different angles than what a blog does. The particular issue of a newsletter can have coverage of several different topics, or a single overreaching idea, backed up with expert opinions and case studies or practical applications.
For
my business I would publish topical newsletters once a month. I would cover
such things as networking technologies, IT hardware, IT security layer
approaches, forensics and incident investigations and the many other related issues
that people in my industry would be interested in. These topics are standard industry discussion
points and will retain their validity over time.
The idea a business getting to the target,with a newsletter has opportunity for sales. A service instead of sales approach opens a door for possible future business. The style of your informative newsletter is good business.
ReplyDeleteI like that you offer a customer above and beyond service, different types of subjects pertaining to the business. As you stated interest in the line of this business.
I agree with Starlene, including different subjects pertaining to the business will broaden your consumers interest! If customers are feeling like you are interested in servicing them rather than selling to them, they are more inclined to read and participate.
ReplyDelete