How does design,
aesthetics and branding impact your reaction to websites?
Design, aesthetics and branding combine to tell the story that a website is attempting to convey about the product or service it represents. If they are cohesive the person visiting the site will experience a good reaction to the site and to the ideas that are being shared.
Two websites with at least three potential problems for visitors.
Potential problems for visitors:
a.
The advertising bar at
the bottom of the page is a distraction. It should be removed.
b.
The video play back
boxes loaded “black”. They should be put on separate pages and linked to via icons.
c.
The “flippy” pages at
the top slid by too fast and were a distraction. They should be reduced in
number and slowed way down.
Potential problems for visitors:
a.
The red background is
jarring it should be changed to a more inviting color so people wouldn’t feel
that they’re being accosted looking at the page.
b.
The flashing
advertisement is assaulting to the senses. They should place it as a static
link.
c.
The page scrolls down
forever and should be broken up.
Two websites and
what they have done right.
What they have done
right
a. Prominent navigation bars and links at top
of page.
b. Large pictures but page loads fast.
c. Simple layout. Navigation to deeper areas
of site is easy to find.
What they have done right
a. The blue pastel background works well as does the product
pictures framed in white. The layout is appealing.
b. The pace of the banner changing is not so fast as to be
jarring.
c. The company summary and links in the middle of the page make
getting information easy.
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